Marking is Outreach

I always recommend that pastors and church planters become the expert in their church on marketing. Marketing and advertising isn’t secular – it can be a form of outreach. You should read marketing books, and the best one I’ve read is Buzz Marketing.

I promise you’ll get some good ideas that you can use. It doesn’t mean that the church isn’t a spiritual thing, and you can market and fall flat on your face if you’re not walking with God. But if you love Jesus and want to reach people, this book can help you.


1 comment so far

  1. Greg Albrecht on

    I think practice makes true marketing skills. Books – by the time they are published – are usually passe.

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