Promotion via E-Mail

Based on Tadd’s recommendations, we recently used InBox Promotions to do a mass e-mail to a bunch of people that live in our area.  These were opt-in people, and we sent them an e-mail that promoted our upcoming Google series.  The e-mail cost us $295.

The email generated about 850 hits on our website.  We did see more first time guests the week after the e-mail went out (there were probably other factors in addition to this).  But even if a few people came to church as the result of this $295 investment, I think it’s well worth it.  I think it was a fair price for nearly 1,000 hits on our website.

We’re planning on doing it again in March when we launch a family series.  That time, we’ll let the e-mail point to a specific page on our site where we have a promotional video for the series, map and service times.

This post sponsored by BlueHost, web hosting with one click WordPress install.

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