Getting the Word Out Quick

Unlike 800 other churches in the metro Atlanta area, we did NOT cancel our services.  In fact, our weather policy is pretty simple…we will NEVER cancel services. But we also wanted to make sure our people knew this.  So…

1.  The first thing I did was e-mail and group text our staff to make sure they knew the details.

2.  I then sent out a mass email using Constant Contact.  We know from stats that only about 50% of the e-mails are opened.

3.  We updated the website and I updated my blog.

4.  We used Calling Post to call our entire database.  I recorded a 60 second message and it was delivered on Saturday night.

The result:  Attendance was 727, about 100 people down from normal.  Considering the holiday weekend, and the fact that everybody was canceling church, and that it was 15 degrees in the morning, I think that’s pretty good.


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