Launching Large Part 6: It’s a business

I know some people are going to push back against this one, so you can take it or leave it.

In America, church planting is entrepreneurship.  If you are starting a church, you are like a small business start-up.  You’re going to go through a lot of things that other entrepreneurs go through.

Listen…the church is not JUST a business, but it is a business.  You’re going to sign contracts, file paperwork with the government, pay people, advertise, and do all kinds of other business things.  If that’s the case, you would be smart to read books on business and leadership.  You’re probably not going to  put a giant gorilla out on Sunday, but you’re going to do some form of marketing (even if it’s just encouraging your people to invite their friends), so you should read books on marketing.

In our early days, I probably read as many books on business and advertising as I did on church leadership.  I became the marketing expert and the business expert in our church.  If you’re new to this, I would start with Buzz Marketing and The Tipping Point.

Talk to business leaders, learn the lingo, get involved with the Chamber of Commerce.  There is certainly a spiritual quality to church planting, and you can do all the right business things and leave God out of it.  But if your focus is on God and reaching people, then business principles can help you get to where you want to be.  After all, truth is truth, no matter where it’s found.

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2 comments so far

  1. Tony Villatoro on

    Thank you man for all this info!

    Keep ’em coming, because Im reading!
    Hehe.

    Its really helpful!

  2. rick womack on

    i like to think of it as Kingdom-Business


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